Set Yourself Free


*** Spoiler: se siete facilmente impressionabili non guardate il video ***

Oggi vi presento l’apoteosi di quello che in pubblicitese si chiama Negative Approach (thank’s to Mr. Bernbach) e che qui, signori miei, è portato allo stremo.
“Cosa succederebbe se facessi il contrario di quello che dovrei?”… ed ecco qua l’advertising di oggi!
Credo che oltre al negative approach questi geniacci australiani della Henry Inglis & Aaron McCann si siano affidati anche a droghe piuttosto pesanti e che le abbiano condivise con il loro cliente, la Learn For Life Foundation WA.
Ma sono solo supposizioni.

Di sicuro, c’è  che una cosa del genere in Italia non la vedremo MAI.

Vi do due dritte prima di farvi vedere il video:

  • la Learn For Life Foundation è un’associazione no profit che promuove l’importanza dell’educazione scolastica per persone di ogni età.
  • “slack off” vuol dire marinare la scuola, fare salino, fare sega.

E pensare che quando saltavo la scuola al massimo tornavo a casa con l’abbronzatura da muratore perché me ne stavo a poltrire sui prati.
De Gustibus…

Buona visione!


Giulia Santucci

Giulia Santucci... Copywriter e Blogger con un’ inesauribile passione per la moda di strada, quella fatta dalle persone vere... dall’anima un po’ rock.

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